A
New Chapter for the sun mousse®
Welcome to our new website!!
I’m
sure for those who are great fans of the sun mousse® are questioning “why the
new site?” The truth is we love to give our customers something more than just
our products and of course, the fact that the old site may have started to look
slightly dated- there we go, I said it.
Besides the two obvious explanations-
great reasoning and careful planning has been undertaken to provide you - our
customers- with the best from the sun mousse®.
Looking Beyond the Products
What do you look for when you visit
a website? For years, company websites have been designed to sell products
direct to the customer, so we asked ourselves- where’s the fun in that?
Producing a website with quizzes for kid’s, health /beauty blogs, interesting
facts and the chance to win free goodies, is far more pleasurable than one with
the typical product transactions and company information- Wouldn’t you agree?
We at the sun mousse® adore
interacting with our customers and in return wish to provide a great experience
of the sun mousse® brand as opposed to a simple product- although by far a
product with many benefits- she adds!!
“The website is
less about the sun mousse®, but far more about the fun it enables the whole
family to have.”
Linking Performance to Quality
Let’s face it - as soon as we get a
new outfit we feel the need to complete the look with a new pair of shoes or a
fresh haircut. It’s only normal to have the full package. Product branding is
not far from similar - Due to the increased sales performance of the sun mousse®
in the past years and the great quality of the product, it only makes sense to
splash out - as anyone would do - and to transfer the quality of the product
through a better and improved website.
Developing a sunscreen in a mousse
formulation, we were able to represent the fun, in protecting the skin from the
sun. Now we hope to continue to portray this image through our website, by
educating kids through entertainment and sharing health/beauty tips for all.
Boring Information
More to the point the reasons for
creating a new website was to help solve technical problems which we felt could
affect online sales of the sun mousse®. Resolving issues such as:
·
Layout
supporting desktop, tablet and mobile.
·
Navigation
across the site.
Let the Fun Begin!!
It takes two to have fun, which is
why your participation is vital. Let us know what you think of the new website. Feedback
is really important in any relationship and our customers are important to us. Now it is live we welcome your suggestions, good or bad! It will help
us inform the decisions we make about how best to fine-tune the new-look.
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